Business development success stories


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Experience. The Ridge Business Development team brings a unique blend of expertise – 1) traditional sales and marketing, 2) intelligence gathering and analysis, and 3) internet technology – to apply to client revenue growth opportunities.

Chris Buckingham, the Managing Director of Ridge Business Development, has over 20 years experience growing revenue for

business-to-business (B2B) companies and associations of all sizes.

Successes include:

Applying cost effective Internet technologies to the sales and marketing processes of a start-up software company. As a result, revenue grew from zero to $6 million in 3 years with a profitable bottom line - all without venture funding.

For a manufacturer of medical equipment Ridge Business Development used automated market intelligence tools to analyze its competitors and implement a cost effective Internet marketing program. The result was a dramatic increase in search engine rankings and sales leads.

Increasing the sponsorship revenue for a professional association by nearly 100% by suggesting several win-win incremental revenue generation programs after analyzing the information and brand assets of the association and the lead generation needs of the sponsors.