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Selling Travel in a Weak Economy

Topic Description:

The travel industry faces another challenging year brought on by recessionary economic conditions. Consumer spending and disposable income is affected by job losses, making consumers nervous about investing in a next vacation. Companies are seriously limiting business travel in an effort to reduce company expenses in a period of weak revenues.

In spite of general downward trends in the sale of travel products and services, experts believe that a weak economy creates opportunity for growth by stimulating innovative marketing and selling strategies.

The travel industry has proven to be resilient in the past – recovering from the many challenges resulting from safety and security issues, health threats and even recessionary crisis. Experts believe that the current weak economy is no different.

Moderator:

     • Yeoh Siew Hoon, one of Asia's most respected travel editors and commentators

Speakers:

     • Adelia Candido, Product Manager, IATA Training and Development Institute
     • John Koldowski, Director, Strategic Intelligence Centre, Pacific Asia Travel Association (PATA)
     • Gary Grieve, Chairman, Chartered Institute of Marketing Travel Industry Group (CIMTIG)
        and Director, Capela Training Centre
     • A K Bhatia, Director of Education, Kuoni Academy

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